Over a quarter of a million people filled the streets of Washington yesterday to protest the war in Iraq and the Bush regime, but our nation’s corporate media has given the event scant coverage. The demonstration itself, with a large turnout from labor, was broad and impressive.

There is much debate in the anti-war movement about the value of these large mobilizations. The side that I am on argues that these are the most visible manifestation of the movement against war and Bush that we can muster, and that there is an additional value in buoying our spirits by bringing so many of us together.

Another side argues that we’ve been marching by the millions against this stupid war since before it began, failed to stop it then and have since been losing momentum and turning out fewer people (yesterday was the largest turnout in a year). It’s time for new tactics and strategies, they say, and I don’t necessarily disagree.

The problem with a march on Washington that the media ignores is that it’s like a tree falling in a forest, with no CNN corespondent there to ask the tree why it chose today to fall and then interview three anti-tree-falling counter protesters to ask why they think the tree should keep standing.

My friend John Nichols argues in his book, “It’s the Media, Stupid!” (co-written by Bob McChesney) that the left should prioritize media reform amongst our many issues since the media has such an overbearing influence on public discourse and debate that they can effectively pretend we don’t exist no matter how many hundreds of thousands os us march in the streets. It’s on days like today, scanning the papers for any coverage of yesterday’s huge demonstration, that his argument should have a special resonance.

Today and tomorrow, dedicated activists remain in Washington to engage in acts of civil disobedience in order to ratchet up the pressure against the administration and its war. Most likely, they’ll block a few traffic intersections and maybe drop a banner or two from public places. Talk about overused and ineffective tactics.

I’ve believed for a few years now that our comrades who engage in direct action should focus on the headquarters and newsrooms of major media companies. Let’s see if NBC news can ignore the antiwar movement if activists block the entrance to their news studios and prevent Brian Williams from sitting in his comfy chair. Let’s see the NY Times ignore protests and arrests in their lobby. How about simultaneous CD’s and banner drops outside the various “window on the world” studies of the morning newscasts?

Remember “the whole world is watching?” Well, it’s not. Not anymore, and not yet again.