The End of “The Song About The Record Company”
Wow. Oh, boy. Five bands on four stages. Simultaneously. How could it fail? Sunday night’s Grammy’s telecast was the second lowest rated, ever. There are many observations one could make about the Grammy’s, but why bother? Dead people win awards, the best new artist will be forgotten in ten years time, the alternative award is an alternative to nothing, blah, blah, blah. The real lesson from Sunday is that music is just not a mass medium. Sure, everyone listens to music, but their tastes are personal. Television can pump money into a sitcom or TV cop drama, advertise the program endlessly and showcase it at 9 p.m. Eastern (8, Central and Mountain) and millions of people will watch. Likewise, a big budget Hollywood spectacular will almost always recoup its investment, at least after it’s released in Japan. But no amount of financing is necessarily going to make a record a […]