A new-to-me website called Wal-Mart Watch is countering Wal-Mart’s “Made in America” rhetoric with details on Wal-Mart’s sweatshop factories in China. More good ammo as you take on Wal-Mart.

They ask people with websites to link to them using the word Wal-Mart. See, Google and other search engines base their result, at least partly, on how many instances a certain term is linked to a certain URL. Websites that expose the true costs of Wal-Mart’s cheap underwear should rank highly when people search the web for Wal-Mart.

Say it with me. Wal-Mart. Wal-Mart. Wal-Mart.

Try it at home. Wal-Mart. Wal-Mart. Wal-Mart.

For that matter, Wal-Mart. Wal-Mart. Wal-Mart.